Barbie and Hot Wheels on Social Video: An Interview with Mattel

Barbie and Hot Wheels on Social Video: An Interview with Mattel
Barbie and Hot Wheels on Social Video: An Interview with Mattel

Mattel’s winning digital video strategy earned it the title of fifth most-watched global brand last year. In this interview with Mattel, Isaac Quiroga, Director of Video Engagement, explains how the toy manufacturer is dominating the kids and family entertainment space!

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