Recently, we had
Want to learn some of Jenn’s tips for getting more reach and engagement? Then read on!
1. Is Tagging Users a Good Idea?
“If you mention a busy username in a comment, that person or brand might not see the notification. To increase your chances of having your tag seen, tag a username in a photo post. That post will still be mixed with that user’s regular notifications, but it will also appear in the tagged content grid of that user.”
“And if you’re in their tagged content, it’s easy for those users to reshare your post to their stories or feed. A good way to get additional exposure to your content!
“Agorapulse makes it super-easy to tag users on your scheduled or queued photo posts.
“Before you go off tagging every person you know, a bit of precautionary advice: Tag only users or brands that are in the photo.
“For example, Tiger Woods doesn’t really want to know about your Golf Day—nor is he very likely to share your post.
2. Should I Bother Adding a Geolocation to My Instagram Posts?
“They’re wondering, ‘San Diego Convention Center? Let me go look at that and see what content comes up. What does the convention center look like? What do the restaurants and surrounding areas look like?’
“And, yes, Agorapulse gives you a way to
“We always talk about
3. Do Long Captions Help or Hurt Engagement on Instagram?
“Most people go on to Instagram to look at photos. They’ll see captions, but they want to move past them. That said, brands have figured out how to create that longer-form content that people on Instagram read.
“I am one of those brands/people.
“When there’s a new Instagram feature, function, or update, I will post an image and use the caption as a microblog where I outline all the functions and features in great detail.
“For me to write a short post about a new feature and say, ‘Go check out the blog post’ doesn’t give as much value to my followers. And many don’t want to go to a blog. They want to stay on Instagram!
“Each time I create long-form captions, I get crazy-good engagement. For me, it’s also highly valuable. But these posts of mine are educational content highly targeted to my audience. That doesn’t mean it works for everybody. Test your audience and determine if they’re responsive to a few long-form posts.
“The more a user spends time with your post, the more the Instagram algorithm thinks that user likes your content. If a user clicks on the dot, dot, dot more to read the whole caption, Instagram recognizes that.
“That’s not something that we see as an engagement. There’s no data point that’s gonna tell us if that is happening.
“But all of those behaviors are recognized by the algorithm in terms of your engagement with that individual person. And the Instagram algorithm is individually based, not popularity-based. Meaning, if
Want to see Jenn talk about these three tips and other Instagram must-know-abouts? Then watch this Facebook Live recording.
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