Let me give you some pointers that have worked for many other businesses on Facebook.
Consider how many times per week you post from your page. Whatever you tell me, unless you get a ton of
Double the number of posts over the next month. Then return to the Facebook Barometer and see if your fans reached, engagement, and people talk about metrics improve.
You might “do social” from 9-5 in your time zone, but that might not necessarily be when the majority of your fan page is on Facebook. Look at your page’s Insights to determine where the lion’s share of your fan base comes from.
Now that you have a sense of your visitors’ location, give a thought to when they might be on Facebook. Might they turn to social media late at night? During lunchtime? If these times don’t work well with your work hours, consider scheduling your posts for times that your fans will most likely see them.
You can do this for each post directly on Facebook by using the built-in feature in the publish drop-down button.
If you use a
Though link posts seem to be the easiest type of posts, they might not necessarily get the most engagement. If you’re on Facebook, you know that you tend to pay attention to visual content. So why not share more
If you have original content that is timeless (we marketers call it
If you’re concerned about your negative feedback metric on the Barometer, make sure that you don’t repost evergreen content too soon after you posted it.
If you don’t repost evergreen content, determine whether your posts aren’t one sales pitch after another. People don’t go on to Facebook to be sold to—do keep that in mind! Try reducing your promotional posts by one-half for one month and see if that metric improves.
Your Ad Budget
Even if your post timing is impeccable and your content is prizeworthy, Facebook still does not let all your fans see your super-optimized content.
Facebook will let all your fans see your fine content if you’re willing to promote your posts. That means if you allocate advertising dollars for your post, it will most likely reach its full potential.
There are quick ways to
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