If you have been managing social media for a while, you are probably wondering, “Are native tools for social media management better than using a management tool?” (This question comes up a lot!) Many rumors are floating around—like the social media algorithms will penalize you for using tools or that native tools are better because they are free.
Is that true? What’s the verdict on which is better? Let’s look at some pros and cons with social media management tools as well as native tools to see which really works better.
What Are Your Social Media Goals?
To make a decision about whether to use native tools or social media management tools, the first question you need to answer is what your goals are. And what is most important to you? Knowing that answer will help you evaluate all your options realistically.
Some important considerations are:
Who on your team needs to have a part in your social media efforts?
Will Social Media Management Tools Seem Less Authentic?
Another concern is that if you use social media tools, your voice will seem more automated and less like a real person. This argument is limiting the scope of social media tools to only the function of scheduling and posting content.
However, how much time is that taking you and your team?
Let’s say that using all the native features is adding 5 hours per week to the time you are spending on social media per team member and that there are 3 team members working together to create content and manage your accounts. That means you are losing a minimum of 15 hours per week.
What are you getting paid per hour? How much value is that costing?
That is why once you crunch the numbers, it is usually easy to justify spending the money to invest in good social media tools for your business. If you need your boss’s approval, check out this article on making a good case. And if you need to dive deeper into deciding the best social media management tool, the Buyers’ Guide on Ian Anderson Grey’s site can help you discern what will work best for your needs.